As an AT&T reseller, it is important to understand the terms of the reseller agreement in order to conduct business effectively and legally. The reseller agreement is a legally binding document that outlines the rights and responsibilities of both parties – AT&T and the reseller.

As a reseller, you will be authorized to sell AT&T products and services to end-users under the AT&T brand name. In return, you will receive compensation in the form of commissions, discounts, or rebates. However, the amount and extent of your compensation will be determined by the terms of the reseller agreement, which can vary depending on the type of reseller program you are enrolled in.

One of the key aspects of the reseller agreement is the exclusivity clause. This clause outlines whether the reseller has the exclusive right to sell AT&T products and services in a certain geographic territory or to a certain customer base. This can have a significant impact on the reseller’s ability to compete with other resellers or to expand their business into new markets.

The reseller agreement also defines the obligations and responsibilities of the reseller, including marketing and advertising requirements, customer outreach, and training requirements. The agreement may also outline the reseller’s responsibility for customer support and billing, as well as any requirements for reporting and tracking sales activity.

Another crucial aspect of the reseller agreement is the intellectual property clause. This clause outlines the rights and restrictions surrounding the use of AT&T trademarks, logos, and other proprietary materials. Resellers must adhere to these guidelines in order to maintain the integrity and reputation of the AT&T brand.

Finally, the reseller agreement may include terms regarding termination and renewal. These provisions define the circumstances under which the agreement may be terminated, as well as any conditions for renewal. It is important for resellers to thoroughly review these clauses and seek legal advice if necessary.

In sum, the AT&T reseller agreement is a critical document that defines the terms and conditions of the reseller’s relationship with AT&T. By understanding the obligations and responsibilities outlined in the agreement, resellers can effectively market and sell AT&T products and services, while maintaining the integrity of the AT&T brand.